Derimod

Project Overview

Derimod Sales Ops is a next-generation mobile platform that allows in-store sales advisors to manage customer interactions, inventory checks and sales processes from one unified app.

By consolidating workflows previously scattered across different systems, the platform gives field teams a faster, more integrated and error-free operational experience.

Critical tasks such as creating loyalty accounts, checking stock, calculating campaign prices, managing virtual sales and tracking performance are handled on a single screen with significantly improved speed.

At Echo Studio, our mission was to design a modern, reliable and simplified mobile experience for store teams working in high-pressure retail environments. The final product delivers instant customer insight, full inventory visibility and personal goal tracking, which collectively enhance in-store operations.

The Challenge

Although Derimod had a strong operational structure in place, the increasing number of stores and the rise of modern shopping expectations created a need for a more digital, integrated and mobile-first approach.

Sales advisors needed instant access to customer details, stock information and campaign rules. The in-store flow also needed to become simpler and more aligned with contemporary shopping behavior.

In response, Derimod initiated the development of a comprehensive mobile application that would provide real-time data to store staff, speed up sales processes and support the new virtual sales model.

Our Process

The project began with an in-depth discovery phase conducted together with the Derimod team.

We observed daily advisor workflows, mapped customer touchpoints and identified recurring operational challenges. These insights shaped the foundation of the product strategy.

To bring the virtual sales model to the core of the experience, we designed a strong smart-cart architecture. Advisors needed the ability to combine in-store items and out-of-stock products in a single cart and process them through one seamless payment flow. This was a key requirement for both speed and accuracy.

Field observations revealed that advisors often interact with the same customer multiple times throughout the day. To support this behavior, we introduced daily customer baskets. The app recognizes returning customers, remembers their previous selections and speeds up repeat scenarios, creating a more personalized experience.

All flows were validated through wireframe testing across different customer types such as first-time visitors, returning shoppers and loyalty members. Each iteration was reviewed with Derimod teams and refined to fully match the expectations of field staff.

The Solution

Derimod Sales Ops brings all in-store sales operations together in a single mobile platform, providing sales teams with greater speed, ease of use and operational efficiency.

Smart Cart System

Stores can manage both in-stock and out-of-stock items within one unified cart. Customers complete the payment in the store while unavailable products are shipped directly to their address.

Club Card Integration

New Club Cards can be created in seconds using only a phone number. Advisors can instantly share personalized offers with customers.

Stock Inquiry and Product Details

Products can be scanned by barcode, searched through photos or entered manually. All essential details such as stock, size, color, price, season and similar items appear on one screen.

Campaign and Pricing Engine

Campaign rules are applied automatically, removing manual calculations and eliminating pricing errors.

Performance Tracking

Managers can define and monitor sales targets within the app. Advisors can follow daily progress in real time.

These modules streamline in-store operations and significantly improve both employee experience and customer satisfaction.

Impact and Results

Derimod Sales Ops transformed store operations into a faster, more organized and measurable structure.

Sales advisors now serve customers more efficiently and managers monitor store performance instantly.

Reduced Transaction Times

Cart, stock and campaign steps are combined into a single flow, speeding up the entire sales process.

Higher Virtual Sales Conversions

Products unavailable in the store can be offered and sold easily, increasing both customer satisfaction and overall sales volume.

Stronger Performance Culture

Advisors track their daily goals and managers gain full visibility over team performance, improving motivation and clarity.

Improved User Experience

The app is fast, stable and designed to match the pace of busy retail environments. It quickly became an essential part of store operations.

Studio Notes

Derimod Sales Ops was a comprehensive product development process that allowed us to reimagine the in-store sales experience from end to end.

Real field insights played a central role in every decision. The smart-cart architecture and daily customer baskets became two key pillars that helped accelerate store workflows.

Throughout the project, corporate goals and field requirements were balanced with Derimod’s digital transformation strategy. With an iterative design and development approach, our teams created an experience that is user friendly, stable and operationally strong.

Today, Derimod Sales Ops stands as a modern in-store sales platform that enhances team performance and elevates the customer experience.

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